The leading AUS/NZ property CRM — but built for a completely different market.
Rex is an excellent CRM for its target market. The mobile-first design is particularly impressive and the customer success reputation is strong. But for UAE real estate, it offers nothing: no UAE portal integration, no RERA workflows, no Arabic support, and a support team operating in an entirely different timezone. UAE agents should look at PropSpace or BeHomes instead.
| Pricing from | Custom pricing. Estimated: Starter ~$150/mo/office; Professional ~$250-350/mo/office; Enterprise: negotiated. No public pricing. |
| Free trial | No |
| UAE compatible | No |
| Arabic UI | No |
| AED pricing | No |
| Best for | Dubai agencies wanting a modern AI CRM with email automation |
Rex is a purpose-built real estate agency CRM that gives agents a mobile-first system for managing listings, leads, contacts, viewings, and marketing campaigns — designed specifically for the Australian and New Zealand property market workflow.
Compiled from 3 user reviews on Capterra at time of research.
| Signal | Status | Note |
|---|---|---|
| Arabic UI | No | No Arabic interface documented on the vendor site |
| AED billing | No | USD pricing only — no AED billing option documented |
| UAE-native data | No | No DLD or RERA data integration documented |
| Portal docs | No | No vendor documentation of Bayut or Property Finder integration found |
| UAE company | No | Not a UAE-based company |
| Tool | Price | Free trial | UAE | Arabic UI | Score |
|---|---|---|---|---|---|
| RS Rex Software | Custom pricing. Estimated: Starter ~$150/mo/office; Professional ~$250-350/mo/office; Enterprise: negotiated. No public pricing. | — | — | — | 2.5 |
| HA Hayy.AI | Free for buyers; Agent Portal pricing on request | — | ✓ | ✓ | — |
| RE Reelly.AI | Contact for pricing | — | ✓ | — | — |
| RU RubyCRM | From $199/mo (Broker); $499/mo (Agency); $699+/mo (Enterprise) | — | ✓ | ✓ | — |
Rex has zero reviews on G2 and only 3 reviews on Capterra — all 5.0/5 but statistically meaningless. Sentiment score capped at 3.5 per editorial rules for under-10 reviews. The product quality is validated by its 2,500+ agency client base and industry reputation in Australia, rather than review platform data.
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